Guests meet the name before they see the place
This is what makes apartments different as a business.
A restaurant first shows itself to a guest through its window, a joinery workshop through its work. An apartment first shows itself as a line in a list: a name, a rating, one thumbnail-sized photo. The decision is often made before anyone sees the space itself.
So for apartments, the name and the mark do a job the building can't do yet. That was the reason this project started with the name, rather than the name being something added once everything else was in place.
The mine tunnels in a single mark
The logo is made of connected lines inspired by the mine tunnels.
We reduced them to a simple shape that is easy to recognise and remember. At first glance the mark looks like a rounded geometric whole, with no obvious content. Once you hear the story behind it, the link with Rudnik becomes clear.
That second layer is what makes the mark worth having. The first glance gives the shape, the second gives the reason, and the reason is what a guest passes on.
A mark that has to work when it's small
In use, the logo appears at very different sizes, and that decided how much detail it could carry.
What looks good at a large size has to stay clear when it's shrunk to a door number, a key ring or a profile picture. So we paid attention to the relationships between the lines and deliberately left out small details that would blur into a smudge when scaled down.
It's a decision that pays off later. When a format comes along that nobody thought of at the start, and with apartments one always does, the mark carries over to it without changes.
The same look across the materials
After the logo, we designed the supporting branded materials.
Every application continues in the same direction, so the name and the mark always appear as parts of the same whole, not as two things that happen to be on the same sheet of paper.
Meus Residence now has a name, a mark and materials that together represent the apartments, and a foundation for all further communication with guests.
Want the same for your accommodation?
Thank you for trusting us with the identity of Meus Residence.
If you're launching apartments or want to tidy up the way you present them, get in touch through the contact form, by phone or on any of our social media channels. Together we can come up with a name, logo and materials that suit your space.
Let us start your brand's evolution.
